DaimlerChrysler maps US highways by tracking GPSs in cars. This project proposes an analogous
approach for the Web by discovering routes through a website from click-stream data in a Web server
log. It seeks to add intelligence to a standard website by combining Web Usage Mining of click-stream
data for incoming users, with Reinforcement Learning to identify optimal routes within the website.
Web mining identifies users' needs and information sources from both plentiful usage click-stream
data and knowledge of the website's content and structure. Mining the usage data identifies frequently
followed paths through the website. The intelligent website will react autonomously to changes in
access patterns as well as evolving website content and organisation. Usage knowledge will improve
web browsing through a virtual website guide or by intelligent manipulation of the website.s
hyperlinks. This project provides one of the three "smart" targets of RGU's SmartWeb Technologies
Centre — a "smart" repository, rather than a "smart" interface or Web application. [More]
Funding
Research Team
Related Projects
Publications
Craw, S. (1999). Reinforcement learning for information seeking. IEE Seminar on Searching for
Information: Artificial Intelligence and Information Retrieval Approaches |
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