Digital Interaction & Visualisation centre

A new commercially-focused centre which brings together design, interactive systems technologies, and information communication and visualisation, has been established at Robert Gordon University (RGU) in Aberdeen.

The Digital Interactions and Visualisation (DIV) Centre will act as a hub for cross-disciplinary commercial projects, providing a new resource for businesses looking to harness digital technologies for design, simulation and visualisation purposes.

The Centre draws on capabilities from across the University including visual communication and design in Gray’s School of Art, building visualisation in Scott Sutherland School of Architecture and Built Environment, and media, communications and digital literacy in Aberdeen Business School.

Potential projects include the development of virtual, interactive training packages for companies; multi-device apps and web sites; developing digital social media marketing strategies for companies; and the simulation and visualisation of future environments, for example in city design, or healthcare building design.

The Centre will also be the focus point for a planned digital incubator, as part of Aberdeen City Council’s Technology Accelerated Programme. The Programme will see a number of ‘hubs’ created within the city, alongside partners Aberdeen University and the Enterprise North East Trust (ENet), with a co-ordinated bid to secure £1.5m of funding from the UK Government’s Super Connected Cities programme currently being progressed.

Head of the School of Computing Science and Digital Media which will house the Centre, Professor Ian Allison, said: “The establishment of this Centre is an exciting moment for RGU and will see the University build on its leading position within the digital sector. By drawing on the skills from across the University we will be able to address the diverse needs across the region.

“Aberdeen is second only to London in terms of business start-ups and increasingly, the strength of a company’s digital abilities can have a huge impact on its viability and growth.

“We want businesses to engage with us and to make use of the knowledge and skills that exist at RGU to find solutions to issues which might impede their growth, from the relatively minor to hugely complex, while the centre will also allow us to provide our students with commercially enriched opportunities.”