Talent Exchange Opportunity – Paradise Clinic

Business Name : Paradise Clinic

Paradise Clinic ( Reflexology and Acupuncture) -  is in its 5th year of business, and Melanie has been offering therapies at the address for the last 10 years.

Proposed Project: Customer relationship management 

Paradise Clinic has c 1,000 records of clients treated over a 10 year period.  Paradise Clinic is uncertain about whether they need a CRM.  They would like to be able to store client contact details and records of treatments and to utilise this data to communicate with clients immediately after treatment and to send targetted communications c 3 – 4 times per annum, recorded on a CRM system.They are open to ideas about the most relevant solution and wants to be able to use and interrogate the data in the following ways:

- Better,  more organised and more targeted communications with clients 3 or 4 times a year, with a footprint of the communication recorded on the CRM.

- Advice and suggestions on how the confidential data can be used for  marketing and communications whilst complying with data protection legislation.

- Ease of access to the system and the data by mobile device, preferably by phone (currently a Blackberry).

Open to advice on how they can fully utilise a CRM system to continue to develop and improve the business.

Deadline for expression of interest  is 11th July 2016.

For further information about this talent exchange opportunity, please contact the team on 01224 262046 or email talentexchange@rgu.ac.uk